Privacy Policy

Privacy Policy

Last Updated: 14 July 2026

At Kashish, operated by Shree Jain Jewellers (“Kashish”, “we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit, interact with, or make a purchase through www.mykashish.com (the “Website”).

By using our Website or providing your personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with our Website, we may collect the following types of information:

Personal and Contact Information

  • Full name;

  • Email address;

  • Phone number;

  • Billing address;

  • Shipping address; and

  • Other information you voluntarily provide to us.

Order and Transaction Information

When you place an order, we may collect information including:

  • Products purchased;

  • Order value;

  • Order history;

  • Payment status;

  • Shipping and delivery details;

  • Returns, exchanges, refunds, and cancellations; and

  • Customer service communications.

Payment Information

Payments are generally processed through third-party payment gateways and financial service providers.

We may receive limited transaction-related information, such as payment status, transaction reference, and payment method. Full card, banking, UPI, or other sensitive payment credentials may be processed directly by the relevant payment provider and are subject to that provider’s privacy and security practices.

Device and Technical Information

When you use our Website, certain information may be collected automatically, including:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Website activity;

  • Pages viewed;

  • Referring website or source;

  • Approximate location derived from technical information; and

  • Cookie and similar technology data.

Marketing and Communication Information

If you subscribe to our communications or interact with our marketing, we may collect information about:

  • Email or SMS preferences;

  • Marketing consent;

  • Advertisement interactions;

  • Campaign engagement; and

  • Your response to promotional communications.

2. How We Use Your Information

We may use personal information for legitimate business purposes, including to:

  • Process and fulfil orders;

  • Deliver products;

  • Process payments, refunds, returns, and exchanges;

  • Create and manage customer accounts;

  • Provide customer support;

  • Communicate order and delivery updates;

  • Prevent fraud and protect the security of our Website;

  • Improve our products, services, and customer experience;

  • Personalise Website content and recommendations;

  • Analyse Website traffic and performance;

  • Measure and improve advertising campaigns;

  • Send promotional communications where permitted by law or with your consent where required;

  • Maintain business, accounting, and transaction records; and

  • Comply with applicable legal and regulatory obligations.

3. Shopify and Our E-Commerce Platform

Our online store is hosted using Shopify, which provides the e-commerce platform that enables us to offer and sell our products online.

Shopify may process certain personal information in connection with hosting, operating, securing, and supporting our online store. Your information may therefore also be processed in accordance with Shopify’s applicable privacy practices.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate and improve the Website.

These technologies may be used to:

  • Keep the Website functioning properly;

  • Remember your preferences;

  • Maintain your shopping cart;

  • Understand Website usage;

  • Measure Website performance;

  • Prevent fraud and improve security;

  • Analyse customer behaviour; and

  • Deliver and measure relevant advertising.

You may be able to manage or disable certain cookies through your browser settings or any cookie-consent tools available on our Website. Disabling some cookies may affect the functionality of the Website.

5. Analytics and Advertising

We may use analytics and advertising services to understand how customers interact with our Website and marketing campaigns.

Depending on our current technology setup, these services may include platforms used for:

  • Website analytics;

  • Advertising measurement;

  • Conversion tracking;

  • Retargeting;

  • Customer communication; and

  • Marketing optimisation.

These providers may collect information through cookies, pixels, and similar technologies in accordance with their own privacy practices and applicable law.

Where required, we will seek appropriate consent before using non-essential tracking technologies.

6. How We Share Personal Information

We do not sell your personal information as a standalone commercial product.

We may share personal information with trusted third parties where reasonably necessary to operate our business, including:

  • E-commerce and website service providers;

  • Payment gateways and financial service providers;

  • Shipping, logistics, and courier partners;

  • Technology and cloud service providers;

  • Customer support providers;

  • Analytics and advertising platforms;

  • Professional advisers, auditors, or consultants; and

  • Government authorities or law-enforcement agencies where required by law.

We aim to share only the information reasonably necessary for the relevant service or legal purpose.

7. Advertising and Personalisation

We may use information about your interaction with our Website to show you more relevant advertisements on third-party platforms.

This may involve the use of cookies, advertising pixels, and similar technologies. Depending on applicable law and the tools available, you may be able to manage your advertising preferences through your browser, device, cookie settings, or the relevant advertising platform.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Fulfilling orders;

  • Providing customer support;

  • Maintaining transaction and accounting records;

  • Resolving disputes;

  • Preventing fraud;

  • Enforcing agreements; and

  • Meeting legal and regulatory obligations.

Retention periods may vary depending on the type of information and applicable legal requirements.

9. Data Security

We take reasonable administrative, technical, and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, or digital platform can be guaranteed to be completely secure. You are responsible for keeping your account credentials and passwords confidential.

10. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • Request information about the personal data we hold about you;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of certain personal information;

  • Withdraw consent where processing is based on consent;

  • Opt out of certain marketing communications; and

  • Raise a concern regarding the handling of your personal information.

Some requests may be subject to legal, contractual, security, fraud-prevention, accounting, or record-retention requirements.

To exercise an applicable privacy right, please contact us using the details provided below.

11. Marketing Communications

If you choose to receive promotional emails, messages, or other marketing communications from us, you may unsubscribe or opt out at any time using the unsubscribe option provided in the communication, where available, or by contacting us.

You may still receive essential non-promotional communications relating to your orders, payments, deliveries, returns, account security, or customer service requests.

12. Children's Privacy

Our Website and products are not specifically directed at children.

We do not knowingly seek to collect personal information from children who are not legally permitted to provide such information without the involvement of a parent or legal guardian.

If you believe that a child has provided personal information to us improperly, please contact us so that we can take appropriate action.

13. Third-Party Websites and Services

Our Website may contain links to third-party websites, social media platforms, payment services, or other external services.

We are not responsible for the privacy practices, security, or content of third-party websites and services. We encourage you to review their privacy policies before providing personal information.

14. International Data Processing

Some of our technology, cloud, analytics, payment, advertising, or service providers may process or store information outside India.

Where personal information is transferred or processed internationally, such processing will be handled subject to applicable legal requirements and the safeguards used by the relevant service providers.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable laws.

The updated version will be published on this page with a revised “Last Updated” date. We encourage you to review this Privacy Policy periodically.

16. Grievances and Contact Information

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Kashish
Operated by Shree Jain Jewellers
Email: royalkotahjewellers@gmail.com
Website: www.mykashish.com

Please include sufficient information in your request so that we can understand and respond to your concern appropriately.

17. Governing Law

This Privacy Policy is governed by applicable laws of India, including applicable data protection and information technology laws and regulations, as amended from time to time.

Jewellery for your Office Shine

It's 8:47 am. You've got seven minutes before the cab arrives, your hair is half-done, and you're standing in front of your jewellery box wondering why every single piece in there is either "too much for a Tuesday" or "too special to risk losing in an auto."

Sound familiar?

Most working women don't have a jewellery problem. They have a sorting problem. Somewhere between college hoops that feel too young and the wedding set that lives in a locker, there's a whole category of jewellery nobody really talks about — the stuff you actually wear, five days a week, without thinking twice about it.

That's where silver comes in. Not the silver from your grandmother's puja thali. The other kind — the one that's quietly become the go-to choice for women who are done waiting for a "special occasion" to feel put-together.

Why silver, and why now

Here's the honest version, no sugar-coating: on a salary that's finally your own, gold still feels like a decision. A ring, a chain, even a pair of studs — the moment gold enters the conversation, so does the mental math. Silver removes that math. A well-made 925 sterling silver piece costs a fraction of the equivalent gold design, which means you're not "saving up" for it. You're just buying it, the way you'd buy a good pair of shoes.

There's also a simpler reason silver has taken over office wardrobes: it goes with everything. A cotton kurta, a blazer, a plain white shirt tucked into trousers, even that one saree you wear for the quarterly review — silver doesn't compete with any of it. Gold announces itself. Silver just sits there, doing its job.

And if we're being real about the calendar most working women live by — back-to-back calls, a commute, a lunch you eat at your desk, maybe drinks after work if the week's gone well — you need jewellery that keeps up. Not jewellery you're constantly checking on.

The five-piece formula (this is really all you need)

You don't need twenty pieces of silver jewellery. You need five, chosen well, that mix and match into a dozen different looks. Think of it less like shopping and more like building a small, reliable wardrobe:

1. A pair of stud earrings you forget you're wearing. Small, bezel-set or plain silver studs — the kind that survive a 10-hour day, three video calls, and a phone pressed to your ear without catching or tugging.

2. One thin pendant on a delicate chain. This is your everyday layer. Sits just above the collarbone, works with a crew neck or a collared shirt, and reads as "put-together" without reading as "trying."

3. A stack of slim rings. Two or three thin bands, worn together on one finger or spread across two. This is the single easiest way to look intentional without spending on one big piece.

4. A cuff or slim bracelet — something with just enough presence to show under a shirt sleeve. Not chunky. Not chiming every time you type.

5. One pair of statement earrings for the days that need it. Client dinner, a colleague's wedding reception, that one outfit you've been saving. You need exactly one pair that can carry a bigger moment — the rest of your five pieces don't have to.

That's it. Five pieces, and you've solved Monday through the friend's sangeet on Saturday.

The Desk-to-Dinner Rule: if a piece can't survive a full workday and look intentional at 7 pm without you changing it, it doesn't belong in your everyday five. Save the swap-out pieces for genuinely special nights — don't make your daily jewellery do double duty as your festive jewellery.

What this actually costs

This is the part competitors tend to gloss over, so let's not. A good pair of minimalist silver studs typically runs somewhere between ₹800 and ₹1,800. A slim pendant with a chain, ₹1,500–₹3,000. A stacking ring or two, under ₹1,000 each. Put the full five-piece formula together and you're looking at a one-time spend that's still less than a single decent gold ring — and it covers every single working day of your year, not just the days you remembered to dress up.

For a lot of women earning their own salary for the first time — or the fifth year running — that math matters more than any trend report will tell you.

The three mistakes almost everyone makes

Wearing all five pieces at once. The formula works because you mix, not because you stack everything simultaneously. Pick two, maybe three, per day.

Buying oxidised or heavily textured silver for daily office wear. It's beautiful, but it's a festive-wear finish, not a Monday-meeting finish. Save the oxidised pieces for ethnic days and weekends.

Ignoring basic care. Silver tarnishes with sweat, perfume, and humidity — all of which a 9-to-5 (or realistically, 9-to-9) day has in abundance. Wipe your pieces with a soft cloth before you take them off at night, and store them in a pouch, not loose in a drawer. Five minutes a week keeps them looking new for years.

Quick FAQ

Is silver too "casual" for a corporate environment? Not anymore. HR-approved dressing today is less about the metal and more about the size and finish. A polished, minimalist silver piece reads as more professional than a large, ornate gold one.

Can I wear silver every single day without it reacting to my skin? 925 sterling silver is one of the more skin-friendly metals available, and far less likely to cause a reaction than cheaper alloyed "silver-look" jewellery. If you have particularly sensitive skin, look for rhodium-plated silver, which adds a protective layer.

How do I know if silver jewellery is genuine 925 silver? Look for a "925" hallmark stamp on the piece itself, and always buy from a seller who states purity clearly on the product page — this has become a bigger deal industry-wide as buyers get more label-conscious.

Will silver jewellery go out of style? The pieces described here — studs, thin pendants, stacking rings — aren't trend pieces. They're closer to a white shirt: always in rotation, never really "out."

If your jewellery box is mostly occasion-wear and nothing you'd actually reach for on a Tuesday, that's not a you problem — that's a gap in what you own. Start with one piece from the five above. See how often you actually wear it. Then build from there.

New Government Rule on Lab-Grown Diamonds: What It Means Before You Buy

If you've shopped for a diamond piece anywhere in the last few months and noticed the wording on the label looks a little different this year, you're not imagining it. Something actually changed.

Since January 2026, the Bureau of Indian Standards has enforced a new rule that changes what jewellers are legally allowed to call a lab-grown diamond. It's one of those updates that sounds like fine print but actually affects every single person buying diamond jewellery in India right now — including you, if you're eyeing a pendant, a pair of studs, or a ring anytime soon.

Here's what it actually says, and more importantly, what it means for your next purchase.

The rule, in plain language

The standard is called IS 19469:2025, and the short version is this: the word "diamond," used on its own, can now only refer to a natural, mined diamond.

If a stone is lab-grown, the seller is required to say so — clearly, and in specific approved language. That means labels and product pages must now say "laboratory-grown diamond" or "laboratory-created diamond." No shortcuts.

What's actually more interesting is what's been banned. Words like "cultured," "nature's," and "earth-friendly" — soft, vague terms that jewellers were using to describe lab-grown stones without quite calling them lab-grown — are no longer allowed. The regulator's reasoning is straightforward: these words were doing a job. They were letting a stone sound almost-natural without technically lying. That loophole is closed now.

Why this rule exists at all

For years, the biggest complaint about buying diamonds online or in a showroom wasn't the price. It was not knowing exactly what you were paying for. A label that says "cultured diamond" or "eco diamond" reads very differently to a first-time buyer than a label that plainly says "lab-grown." One sounds rare and precious. The other sounds exactly like what it is.

This rule takes that ambiguity away. Whatever you buy going forward, the label has to tell you the truth in words that can't be softened or spun.

What this means for you as a buyer

You get more clarity, not less choice. This isn't a rule that pushes you toward natural diamonds or away from lab-grown ones. It simply means every seller now has to be upfront about which one you're looking at. If anything, it makes lab-grown diamonds easier to buy with confidence, because the guesswork around labelling is gone.

Certification matters more than ever. With labelling now standardised, the next thing worth checking is who graded the stone. Look for an IGI or SGL certificate alongside the BIS-compliant label — that combination tells you the stone's quality (the 4Cs: cut, colour, clarity, carat) has been independently verified, not just described by the seller.

Price logic hasn't changed. A lab-grown diamond is still chemically and optically identical to a mined one, and still typically 30–50% more affordable for the same size and quality. This rule doesn't touch that. It just makes sure you know exactly what you're paying that price for.

Before You Buy — The Two-Second Label Check: Flip the tag or scroll to the product description. If it says "diamond" with no qualifier, ask directly whether it's natural or lab-grown — a compliant seller will tell you plainly. If it says "laboratory-grown" or "laboratory-created," you're already looking at a correctly labelled stone.

A quick note on trust

Buying diamond jewellery online still comes with a moment of hesitation for a lot of women — understandably. A rule like this is genuinely good news, because it means the industry itself now has to answer the question you were probably going to ask anyway: "Wait, is this real, or lab-grown?" You no longer have to dig for the answer. It has to be on the label.

Quick FAQ

Does this rule mean lab-grown diamonds are "fake"? No. Lab-grown diamonds are real diamonds — same chemical composition, same hardness, same sparkle as mined ones. The rule is only about how they're labelled and described, not about their authenticity.

Will this make lab-grown diamond jewellery more expensive? No direct impact on pricing. The rule affects labelling language, not manufacturing cost or market pricing.

How do I know if a piece I already own is lab-grown or natural? Check the original certificate that came with your purchase — it will state the diamond's origin. If you no longer have it, the retailer you bought from should be able to confirm from their records.

What should I look for on a label now to be sure I'm buying correctly? The phrase "laboratory-grown diamond" or "laboratory-created diamond," paired with a certification number from a recognised lab like IGI or SGL. If either is missing, ask before you buy.

Rules like this rarely make headlines, but they quietly change how confidently you can shop. The next time you're picking out a diamond piece, you'll know exactly what to look for on the label — and exactly what question to ask if it isn't there.